Hooked: How to Build Habit-Forming Products The Way of the Essentialist

The Way of the Essentialist isn’t about getting more done in less time

can we afford to ignore the power of viral stories to affect economies

Do you often find yourself stretched too thin

a discussion guide

• Actionable steps for building products people love

Hooked: How to Build Habit-Forming Products The Way of the EssentialistHow do successful companies create products people cant put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Modela four step process embedded into the products of many successful companies to subtly encourage customer behavior. Through